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Smiling woman with glossy copper brown hair coloured using Smart Beauty Permanent Copper Brown Hair Dye with Plex Care – vegan, cruelty-free home hair colour made in the UK
Amber Copper Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour Sale price$18.00
Amethyst Purple Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour
Amethyst Purple Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour Sale price$18.00
Sold outAsh Blonde Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour
Ash Blonde Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour Sale price$18.00
miling woman with soft pastel blue hair coloured using Smart Beauty Pastel Blue Hair Dye with Plex Care – vegan, cruelty-free semi-permanent hair colour made in the UK for a luminous, salon-quality finish
Baby Blue Pastel Hair Dye | Blue-hair-dye Sale price$10.00
woman with soft pastel pink hair coloured using Smart Beauty Pastel Pink Hair Dye with Plex Care – vegan, cruelty-free semi-permanent hair colour made in the UK for a luminous, salon-quality finish
Candy Floss Pink Pastel Hair Dye | Semi-permanent Hair Colour Sale price$10.00
Smiling woman with vivid carmine pink hair coloured using Smart Beauty Carmine Pink Hair Dye with Plex Care – vegan, cruelty-free semi-permanent hair colour made in the UK for bold, salon-quality results
Carmine Pink Vibrant Semi-permanent Hair Colour Sale price$10.00
Smiling woman with soft creamy blonde hair coloured using Smart Beauty Creamy Blonde Hair Dye with Plex Care – vegan, cruelty-free permanent hair colour made in the UK for a silky, salon-quality finish.
Creamy Blonde Hair Dye with added Plex Hair Care Conditioner, Permanent Hair Colour Sale price$18.00
Smiling woman with vibrant electric blue hair coloured using Smart Beauty Electric Blue Hair Dye with Plex Care – vegan, cruelty-free semi-permanent hair colour made in the UK for bold, salon-quality results.
Electric Blue Vibrant Semi-permanent Hair Colour Sale price$10.00
Sold outEspresso Brown Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour
Espresso Brown Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour Sale price$0.00
Smiling woman with radiant summer blonde hair coloured using Smart Beauty Summer Blonde Hair Dye with Plex Care – vegan, cruelty-free permanent hair colour made in the UK for a sun-kissed, salon-quality look
Golden Summer Blonde Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour Sale price$18.00
Sold outGraphite Grey Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour
Graphite Grey Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour Sale price$18.00
Sold outHollywood Red Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour
Hollywood Red Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour Sale price$18.00
Intense Red Vibrant Semi-permanent Hair Dye
Intense Red Vibrant Semi-permanent Hair Dye Sale price$10.00
Lilac Haze Purple Pastel Hair Dye | Semi-permanent Hair Colour
Lilac Haze Purple Pastel Hair Dye | Semi-permanent Hair Colour Sale price$10.00
Smiling woman with sleek graphite grey hair coloured using Smart Beauty Graphite Grey Hair Dye with Plex Care – vegan, cruelty-free permanent hair colour made in the UK for a modern, salon-quality finish.
Metallic Graphite Grey Hair Dye with Added Plex Hair Care Conditioner, Demi-Permanent Hair Colour Sale price$18.00
Smiling woman with soft rose gold hair coloured using Smart Beauty Rose Gold Hair Dye with Plex Care – vegan, cruelty-free permanent hair colour made in the UK for radiant shine and silky finish
Metallic Rose Gold Hair Dye with Added Plex Hair Care Conditioner, Demi-Permanent Hair Colour Sale price$18.00
Smiling woman with shimmering silver hair coloured using Smart Beauty Metallic Silver Hair Dye with Plex Care – vegan, cruelty-free permanent hair colour made in the UK for salon-quality shine.
Metallic Silver Hair Dye with Added Plex Hair Care Conditioner, Demi-Permanent Hair Colour Sale price$18.00
smart blonde bleach kit for dark hair
No.1 Smart Blonde Hair Bleach Kit for Dark Hair Sale price$18.00
Smart Blonde Gentle 6% Hair Bleach Kit for Blonde Hair– professional-grade at-home hair bleach for naturally blonde or light-colored hair, lifts up to 4 shades, gentle on sensitive scalps, cruelty-free and vegan-friendly.
No.2 Smart Blonde Hair Bleach Kit for Blonde Hair Sale price$18.00
Smiling woman with radiant platinum blonde hair coloured using Smart Beauty Platinum Blonde Hair Dye with Plex Care – vegan, cruelty-free permanent hair colour made in the UK for a bright, salon-quality finish.
Platinum Blonde Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour Sale price$18.00
Smiling woman with glossy pure black hair coloured using Smart Beauty Pure Black Hair Dye with Plex Care – vegan, cruelty-free permanent hair colour made in the UK for rich, salon-quality shine.
Pure Black Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour Sale price$18.00
Pure Purple Vibrant Semi-permanent Hair Colour
Pure Purple Vibrant Semi-permanent Hair Colour Sale price$10.00
Sold outReal Red Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour
Real Red Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour Sale price$18.00
Sold outRich Plum Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour
Rich Plum Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour Sale price$18.00
Sold outRose Gold Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour
Rose Gold Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour Sale price$18.00
Smiling woman with deep sapphire blue-black hair coloured using Smart Beauty Sapphire Black Hair Dye with Plex Care – vegan, cruelty-free permanent hair colour made in the UK for glossy results
Sapphire Black Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour Sale price$18.00
Smiling woman with soft pastel silver hair coloured using Smart Beauty Pastel Silver Hair Dye with Plex Care – vegan, cruelty-free semi-permanent hair colour made in the UK for a luminous, salon-quality shine.
Silver Moon Grey Pastel Hair Dye | Semi-permanent Hair Colour Sale price$10.00
Sold outSummer Blonde Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour
Summer Blonde Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour Sale price$18.00

Made in the UK

Quality hair colour kits proudly made in the UK.

Vegan & Cruelty-Free

Kind-to-hair colour, never tested on animals.

Built-In Plex Care

Helps protect, rebuild and restore as you colour.

Safe Colour Confidence

Easy guidance to help you colour beautifully at home.