Highlights
Add brightness, dimension and salon-inspired depth to your hair with beautiful highlights designed for easy home colouring.
Whether you want soft sun-kissed ribbons, face-framing blonde pieces, bold contrast or subtle natural-looking lift, Smart Beauty helps you create radiant highlighted hair with confidence and creativity.
Our highlight and lightening products are carefully selected to make at-home highlighting feel simpler, safer and more achievable — even for beginners. From delicate blonde enhancement to statement colour placement, highlights are one of the easiest ways to refresh your look while adding movement, shine and dimension to your hair.
Because great highlights don’t just change your colour — they transform the way your hair catches the light.
Find Your Perfect Highlight Look
Soft Blonde Highlights
Create natural-looking brightness and gentle dimension with soft golden, beige and honey blonde tones.
Face-Framing Highlights
Brighten around the face for a fresh, modern look that adds instant glow and softness.
Bold Contrast Highlights
Go brighter, cooler or more dramatic with statement blonde pieces and high-impact placement.
Toned & Silver Highlights
Maintain cool blonde perfection with silver and violet-enhanced toning products designed to reduce brassiness.
Why Choose Smart Beauty for Highlights?
Salon-Inspired Results at Home
Our highlighting products are designed to help you achieve clean, bright lift with professional-looking dimension.
Easy-to-Use Systems
Whether you’re adding subtle brightness or going for a bolder highlighted look, our products are created to make home application straightforward and confidence-boosting.
Hair-Caring Formulas
Selected products include conditioning and plex-enriched technology to help support the hair during the lightening process.
Creative Colour Freedom
Highlights allow you to personalise your look — from soft and natural to bold and expressive.
Vegan & Cruelty-Free
All Smart Beauty products are cruelty-free and vegan-friendly, using carefully sourced ingredients from the UK and Europe.
Highlight With Confidence
Highlights can vary depending on your natural hair colour, previous colouring history and desired result. For the best outcome, we always recommend:
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Performing a strand test before application
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Following all instructions carefully
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Applying evenly for balanced results
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Using toning and aftercare products to maintain brightness and shine
Whether you’re creating soft blonde ribbons, bold platinum contrast or subtle sun-kissed dimension, Smart Beauty helps make highlighting your hair feel creative, exciting and beautifully achievable from home.
Whether you’re dreaming of icy platinum, rich espresso brown, vivid magenta or deep sapphire-black, Smart Beauty makes creative home hair colouring safe, simple and seriously exciting.
Our carefully curated shade collections are designed to help you find the perfect colour for your personality, style and starting shade — with salon-inspired results from the comfort of home. Every Smart Beauty formula is created with performance, hair condition and ease-of-use in mind, so you can colour confidently knowing your hair is being cared for every step of the way.
All Smart Beauty colour systems are cruelty-free and vegan-friendly, with high-quality ingredients sourced from the UK and Europe. From bold transformations to subtle refreshes, we believe hair colour should feel empowering, expressive and accessible to everyone.
Explore our shade collections below and discover your next colour obsession.
Smart Beauty
Red & Pink Hair Colour
Turn heads with vibrant reds, glamorous Hollywood Red, romantic Rose Gold tones and playful pinks designed to bring energy, warmth and personality to your look.
From Rich Red and Amber Copper reds to pastel pinks and vivid carmine, these shades are perfect for anyone wanting to make a statement or refresh faded colour with serious shine and intensity. Whether you’re after soft feminine tones or unapologetically bold colour, our Red & Pink collection delivers salon-inspired vibrancy at home.
Perfect for:
- Creative colour lovers
- Bold transformations
- Refreshing faded reds
- Warm, glossy shine
Smart Beauty
Purple & Plum Hair Colour
Mystical, expressive and effortlessly cool — purple hair never goes out of style.
Explore everything from patel lilac to rich plum, violet and deep amethyst tones. These shades work beautifully for both subtle colour enhancement and full creative transformations, giving hair multi-dimensional shine with a luxurious finish.
Whether you want pastel softness or dramatic jewel-toned intensity, our Purple & Plum collection helps you colour creatively with confidence.
Perfect for:
- Fashion shades
- Festival-ready colour
- Cool-toned transformations
- Glossy jewel-inspired finishes
Smart Beauty
Black & Blue Hair Colour
Dark, dramatic and strikingly sophisticated.
Our Black & Blue collection combines rich blue-black shades, sapphire tones and intense dark pigments for ultra-glossy colour with serious depth. Perfect for creating sleek shine, enhancing dark hair or adding subtle blue undertones that catch beautifully in the light.
These shades are ideal for anyone wanting a polished, high-impact look with a modern edge.
Perfect for:
- Glossy dark hair
- Blue-black colour lovers
- Cool-toned brunettes
- Sleek, statement colour
Smart Beauty
Bleach & Blonde Hair Colour
From icy platinum to creamy blonde, this collection is designed to help you lighten safely and achieve beautiful blonde results at home.
Whether you’re lifting dark roots, creating a fresh blonde base or maintaining bright platinum tones, our Bleach & Blonde range includes carefully developed products that prioritise both performance and hair care. Many formulas are plex-enriched to help support the hair during the lightening process, leaving blonde hair looking brighter, healthier and more radiant.
Perfect for:
- Platinum transformations
- Highlighting and lightening
- Blonde maintenance
- Brightening dull colour
Smart Beauty
Silver & Grey Hair Colour
Cool, confident and effortlessly modern.
Our Silver & Grey collection is perfect for achieving icy silver tones, smoky graphite greys and beautifully toned platinum hair. Whether you’re embracing silver fashion shades or neutralising unwanted yellow tones, these products help create clean, luminous colour with a sleek contemporary finish.
Ideal for maintaining blonde hair, enhancing grey tones or creating striking silver transformations.
Perfect for:
- Icy blonde toning
- Silver fashion colour
- Neutralising brassiness
- Smoky grey transformations
Smart Beauty
Brown & Copper Hair Colour
Rich, glossy and beautifully dimensional.
From warm amber and copper tones to deep chocolate brunettes and vibrant copper shades, this collection celebrates luxurious, wearable colour with incredible shine. Perfect for natural-looking refreshes or adding warmth and depth, these shades create healthy-looking colour that feels timeless yet modern.
Whether you want subtle elegance or fiery copper intensity, our Brown & Copper collection delivers salon-quality richness from home.
Perfect for:
- Natural-looking colour
- Warm brunette tones
- Copper transformations
- Glossy shine enhancement